How do you create an emotional connection with your customer? By creating one with yourself first! This is called self empathy and it develops true self confidence. Empathy is about being real and authentic, not about being “nice” or “polite” and you can positively influence the customer experience when you put it into practice. Empathy crosses all boundaries because there is no escaping that we are all human.
When you give yourself empathy first, your confidence grows and will show in the way you welcome a customer. Customers will be more open to emotionally connecting with you and it will be easier for you to be more gracious, to listen better, and to avoid being defensive. True confidence comes when we know our own value. Sometimes we forget and this is why its important to exercise our self empathy muscle by seeing the beauty in ourselves and identifying our strengths on a daily basis.